Group Project Rebrand

Damson Madder is a highly ethical and sustainable clothing brand located in London. This project was a collaboration with five group members. For this project we had to provide new logo design, brand color scheme, digital ads, print ads, app design, and packaging design. None of the group members were interested in packaging design so I took it on as a challenge to myself. Throughout each element we have kept the design cohesive and considering everyone worked on a different part it really came together quite well.

For the packaging design I created three different bag styles for the brands fall lauch called Dark Madder. With this brand being highly sustainable in every detail right down to the packaging. I used a recycled shipping box and a compostable shipping bag in the design. This project allowed me to do some research on more sustainable methods of packaging.

Myself and another member of the group finalized the logo. Some of the brand values are bold, impactful, sustainable, quality, and having product that lasts the test of time. We went with a bold sleek font and added the clothes pins that subtly tie the logo back to the clothing industry.