Rebrand & Ad Campaign

Pineapple Express is a local plant based bistro, located inside the Eat Good Market. Through my reasearch I could see they didn’t have any website, advertising, no online presence, and very plain branding. I created a new logo, color scheme, digital ads on facebook, print ads, and website home page, and mock up. For this brand we went for a variety of brighter colors to match the fresh fruits and vegetables you can find in the products served at Pineapple Express.

For the logo of this brand it made sense to go with the Pineapple icon as their current logo has the pineapple in it aswell. The color green also made sense as it says fresh and planty. For the logo type we have something that is visually interesting as plant based food doesn’t have to be dull either. The big message for this brand is for its target audience to have the option to choose Fresh, Local, and Organic.

The ads are all about starting your day with healthy food, on the journey of your day choose fresh, local, organic, and that this brand offers all their items to be taken on the go. The overall ad design is simple, minimalistic, and clean as the products provided don't have additives either. The web home page is designed to make the viewer take an action step to check out the menu, learn about the brand, or find the location.