Brand Creation Website Design & Ad Campaign

The objective of this project is to build a brand logo, create user friendly web design that is scaleable for viewing on all devices, and make an ad campaign.

Oceaware is a business I made up. They offer people the chance to learn about the ocean and ways they can protect it in the present and the future. This company also does a lot of conservation themselves, primarily with whales and sharks.

The design for this brand is minimal and clean just the way we would like to keep the ocean. In the name Oceaware I made the w look like waves of the ocean keeping it connective to the brand.

The website design is simple and minimal promoting the user to take an action step to the Learn, Newsletter, Volunteer/ Donate pages.

The idea for the ad campaign was to show nice clean water for some of the cutouts and elements of waste found from the ocean in others. Particularily in the smaller fish photo is of garbage to resemble looking after what we have now for a better future. The second add where I use the w-wave from the Oceaware logo also has nice clean ocean and then cuts outs of waste in the water this one delivers the message of waves of change. The third ad is the reduce, reuse, recycle words cut out of a sunrise and sunset signifying that every new day is a chance to make better choices and be responsible.